12+ years designing SaaS, web and mobile products for startups, founders and product teams.
I start every engagement with clarity — user journeys, information architecture, and a disciplined Figma system that supports both design and developer handoff. My focus isn't how things look; it's how they work, how people move through them, and how the structure holds up as the product grows.
Three focused practice areas. Each links to a fixed-scope Upwork gig so you can start without a quote cycle.
I design SaaS platforms, dashboards, web applications, and mobile products. UX architecture, interaction logic, high-fidelity UI, and scalable design systems in Figma — structured for real development teams.
View on Upwork ↗Conversion-focused websites: landing pages, marketing sites, and full web presence builds. I start with user flow and content hierarchy before touching the interface — so the site performs, not just looks good.
View on Upwork ↗Brand systems for startups and digital products. Not isolated logo files — structured visual identity: logo, typography, color, and a style guide that translates across product, website, and marketing.
View on Upwork ↗A single call, a clear read on what's working, and a written recap you can act on the next day. No obligation to continue.
I review your website from a UX and conversion angle — structure, user flow, page hierarchy, layout clarity, homepage and landing page effectiveness. Ideal for founders, service businesses, and marketing teams.
Book on Upwork ↗For founders and product teams who want a clear read on where their product experience is breaking down — UX structure, interface clarity, design system review in Figma, onboarding flows, and developer handoff prep.
Book on Upwork ↗A focused selection of recent mobile product work. Full case studies on request.
I work directly with clients across SaaS platforms, web applications, mobile apps, and websites. Twelve+ years in product design, every engagement led personally — UX architecture, interface design, design systems in Figma, and developer-ready handoff.
When scope expands or parallel execution is required, I have senior support available through UX Creatives, the agency I co-founded with Faraz Khan in August 2024. The team handles depth and breadth without changing who you're working with — direction and quality stay with me on every project.
I review every inquiry personally. If your project fits what I do, we'll use the call to get clear on scope, approach, and next steps.
Open Cal.com ↗